On the Home Stretch


“On the Home Stretch. Maintain Philco Quality.” 1941-1945. 22 x 17.  On poster board as issued. Silk screen. Very good condition.

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Philco Philadelphia Storage Battery Company was a pioneer in early battery, radio and television production. The company began in 1906 making batteries for electric vehicles and ventured into the radio business for home and automobiles. After the war Ford bought the company to make car radios and many other products. During World War II Philco manufactured radios and munitions for the military and helped develop radar and the proximity fuse for artillery shells. These posters were probably posted in the factories to foster morale and to remind and to stress to employees the importance of maintaining the quality of their products. Throughout the history of printing, broadsides and posters supporting a country’s military aims have been made and displayed whenever war broke out. World War II was no exception, and the many bright images printed in the United States in the 1940s illustrate the importance of these psychological icons. This posters, issued by Philco, is an excellent example of the genre. This poster shows the image of an arrow that indicates the various islands taken from the Japanese ending at the island of Japan.